What do you do — and what motivates you in your work?

I work as a photographer, creator, and sometimes art director. What drives me is preserving a moment and capturing the world the way I see it — a feeling, a memory, an expression. I want what I create to last and to inspire.

What’s the best part of your job — and the hardest?

The best part is the freedom to create in my own way. One day I might be behind the camera on a fashion shoot, the next writing an article or pitching an idea to a brand. The hardest part is keeping up with everything — the creative work, the admin, the finances — all at once.

What moment in your everyday life makes you think, “this is why I do it”?

When I scroll through the photos after a shoot and see that something landed exactly right. Or when someone tells me my work made them feel something — that’s when I know it’s all worth it.

What took the most time and energy before you started using Bronn?

All the little things that eat up your time — bookkeeping, receipts, deadlines I forgot because I had no structure. It meant I was often one step behind and carried a constant low-level stress.

How has it changed the way you work?

Bronn has given me structure without demanding anything creative from me. I get reminders, I don’t have to think about annual reports, and I can focus on creating. It’s made my work more sustainable — and I feel less scattered.