What started as a personal creative outlet slowly became a business.

And that shift - from artist to entrepreneur - came with challenges no one really prepares you for.

“I’ve always been driven by intuition and inspiration. But running a creative business also means understanding money, taxes, structure - all the things that don’t come naturally when you’re focused on creating.”

Elin’s work is inspired by colors, shapes, interiors, travel, and everyday moments. Her audience follows her not just for what she creates, but for the honesty and consistency behind it. But behind the scenes, the reality of influencer income, collaborations, product launches, and international work quickly became complex.

That’s when Bronn entered the picture.

From the very beginning, Bronn supported Elin as she took her first steps toward turning creativity into a sustainable business. As her career grew, she later moved to a larger, more traditional accounting firm - but something was missing.

“They handled the bookkeeping, but that was it. There was no real understanding of my business, no guidance. I had questions constantly - what can I do, what should I avoid, how do I think long-term? I didn’t feel seen.”

For creators, bookkeeping alone is rarely enough. Income can fluctuate. Taxes are nuanced. The influencer landscape comes with gray zones, cross-border considerations, and decisions that directly impact long-term financial freedom.

Elin wanted more than reports - she wanted clarity.

She came back to Bronn looking for a partner who could help her understand the bigger picture: how her business actually works, how to be smart with money, what the do’s and don’ts are in the influencer tax landscape, and how to make decisions that support both her creativity and her future.

Today, Bronn works closely with Elin as a creative and entrepreneur - not just managing numbers, but acting as a sounding board and guide. The goal isn’t to overcomplicate things, but to build structure that supports creativity instead of limiting it.

Because when artists don’t have to worry about finances, they can focus on what they do best.

Creating.